POINT OF SALE | Viva la Cuba
It was a school project to design a whole point of sale campaign for a chosen brand. Since PULL&BEAR is my favorite clothing brand, I had no question about what to design for. I had to find out a promotion and make its POS elements. In this campaign the buyer can win a trip to Cuba, hence the project's name: Viva la Cuba. I designed a photo booth enterieur, a flyer that can be folded into an envelope with a card in it, a selection of vintage postcards, a "passport" coupon booklet with stickers, a folded poster, an eco-bag, a special "old suitcase" package and other accessories.





Here's a presentation booklet about the campaign.